Influencer marketing spend has soared in the UK over the last two years with marketeers now allocating 40% of their budget to the activity, according to new research by Rakuten Marketing.
The new study shows that investment in influencer-led campaigns has almost doubled since 2017, with marketeers now spending the equivalent of £800,000 a year for influencer-led projects, up from £75,000 two years ago.
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