Cosmetics touting anti-pollution claims are spreading globally beyond the Asian beauty market.
Mintel cites that in the 12 months to August 2016, 3% of facial skin care launches in its Global New Products Database (GNPD) featured the word ‘pollution’ within the description field, rising to 5% in North America and Europe[1].
Growing global media attention on urban pollution is fueling consumer interest, creating potential for the personal care industry to expand its offerings in this skin care category.
As many as 28-41% of French, German, Italian, Spanish and UK women think that environmental factors such as pollution affect their skin’s appearance[1], while L’Oréal’s recent study linking atmospheric pollution with premature skin ageing, especially in people with sensitive skin[2], adds to knowledge and awareness of the impact on skin; it points to
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