Pure Beauty

Indeed Labs lands in Asia with Hong Kong health and beauty retailer Mannings

By Austyn King | Published: 26-Jul-2021

The Canadian skin care brand's range of products, including its hero Nanoblur range, will be available at 185 stores throughout the region and online

The Canadian skin care brand's range of products, including its hero Nanoblur range, will be available at 185 stores throughout the region and online.

Canadian skin care brand Indeed Labs is making its debut into the Asian market with a new deal with Hong Kong-based health and beauty retailer Mannings.

Founded in 2009 by the late Deciem founder Brandon Truaxe, the brand has gone on to win over consumers with its portfolio of science-backed, affordable skin care products, including its hero Nanoblur range, which is said to utilise 'revolutionary science' to smooth the appearance of fine lines and wrinkles.

Now, consumers in the region will be able to purchase the brand's products in 185 bricks-and-mortar stores across Hong Kong, as well as online.

Today, Indeed Labs is available in 20 countries worldwide and initially announced plans to expand into Russia and China back in 2017, telling Cosmetics Business at the time that it was seeking partners who would not compromise its brand integrity.

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