Increasing Gen Z consumer engagement: How shared data holds the key for cosmetics brands

By Becky Bargh | Published: 22-Sep-2021
Marketing

Adam Lower, Cosmetics and Personal Care PLM expert at Centric Software, highlights missed opportunities for improving customer engagement, and ultimately revenue, in the cosmetics and personal care industry

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Adam Lower

Adam Lower

Adam Lower is the Cosmetics and Personal Care PLM (Product Lifestyle Management) expert at Centric Software, a leading Silicone Valley software designer.

In this exclusive insight, he explains how beauty brands and retailers can utilise all their resources to measure and react to changing consumer behaviour.

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