Meanwhile, Gucci Flora 1966 fragrance extends distribution to Selfridges and House of Fraser stores
Gucci brought its Flora motif and fragrance to life last month with a display at the RHS Chelsea Flower Show 2014 in London.
The Gucci Flora motif made its debut in 1966 in homage to actress Grace Kelly, following a visit by the then Princess Grace of Monaco with her husband Prince Ranier to the Gucci Milan boutique, and it has become one of the most well-loved and recognisable icons of the Italian House.
Flora's composition of flowers, fruits and insects, drawn in 37 colours, is dedicated to the four seasons. Award-winning garden designer Sarah Eberle took the design as inspiration for the Gucci Flora Garden, creating a horticultural realisation of the famous illustration.
The Flora motif has also inspired a collection of fragrances from the Fashion house: Flora by Gucci, The Flora Garden Collection and, most recently, the Flora 1966 limited edition. Previously a Harrods exclusive, the sheer floral chypre fragrance is now available at Selfridges stores across the country and House of Fraser Oxford Street, Glasgow, Manchester, White City and Birmingham.
RRP £130, P&G Prestige, gucci.com.