Iconic Gucci Flora motif inspires garden at Chelsea Flower Show

Meanwhile, Gucci Flora 1966 fragrance extends distribution to Selfridges and House of Fraser stores

Gucci brought its Flora motif and fragrance to life last month with a display at the RHS Chelsea Flower Show 2014 in London.

The Gucci Flora motif made its debut in 1966 in homage to actress Grace Kelly, following a visit by the then Princess Grace of Monaco with her husband Prince Ranier to the Gucci Milan boutique, and it has become one of the most well-loved and recognisable icons of the Italian House.

Flora's composition of flowers, fruits and insects, drawn in 37 colours, is dedicated to the four seasons. Award-winning garden designer Sarah Eberle took the design as inspiration for the Gucci Flora Garden, creating a horticultural realisation of the famous illustration.

The Flora motif has also inspired a collection of fragrances from the Fashion house: Flora by Gucci, The Flora Garden Collection and, most recently, the Flora 1966 limited edition. Previously a Harrods exclusive, the sheer floral chypre fragrance is now available at Selfridges stores across the country and House of Fraser Oxford Street, Glasgow, Manchester, White City and Birmingham.

RRP £130, P&G Prestige, gucci.com.


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