I asked ChatGPT to design the next big beauty brand

By Sarah Parsons | Published: 11-May-2023

L’Oréal won’t be sweating just yet

You need to be a subscriber to read this article.
Click here to find out more.

As the Editor of CosmeticsBusiness.com, I get asked whether I'd launch a beauty brand a lot – and I mean a lot. Pretty much every press trip, brand dinner, contact meeting, or trade show, someone will want to pick my brain."If you were to launch a beauty brand, what would it be?" or straight up ask "so, when are you taking the plunge?"

And, of course, I've thought about what my imaginary brand would be like. I've even thought about my dream team of suppliers, formulators and creatives (disclaimer: you won't find out in this article).

Now though, artificial intelligence (AI) is a commonplace tool increasingly used to help with ideation. Could ChatGPT help me reduce the creative process and provide a shortcut for designing beauty's next big brand? 

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like