Human stories of perfume celebrated in Fragrance Foundation UK’s first campaign

By Lucy Tandon Copp 8-Jun-2020

The non-profit organisation worked with marketing specialist M&C Saatchi to create a campaign that conveys the 'full gamut' of emotions fragrances can evoke

From a budding romance to boosting work productivity, the complex relationships individuals have with fragrance are the focus of The Fragrance Foundation UK’s first-ever campaign.

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The non-profit was inspired by the finding that since the...

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