Australia’s largest beauty retailer, Mecca, talks to Cosmetics Business on the revival of colour cosmetics and how its backing the rising ‘skintellectual’ movement
Australian beauty retailer Mecca
With the world emerging from the depths of lockdowns and restrictions on everyday life, the make-up category is seeing a revival, and the Senior Brand Manager for the make-up category at Australian beauty retailer Mecca, Jessica Pittam, is braced for the reinvigoration.
But what does it take for a make-up brand to land a space on shelf with this mega beauty business?
Here, Pittam explains what she’s looking for in a brand partner, from innovation and an inspiring brand story to exciting and niche launches.
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