Pure Beauty

How your beauty brand can impress the Senior Beauty Manager at Mecca

By Becky Bargh | Published: 12-May-2022

Australia’s largest beauty retailer, Mecca, talks to Cosmetics Business on the revival of colour cosmetics and how its backing the rising ‘skintellectual’ movement

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How your beauty brand can impress the Senior Beauty Manager at Mecca

With the world emerging from the depths of lockdowns and restrictions on everyday life, the make-up category is seeing a revival, and the Senior Brand Manager for the make-up category at Australian beauty retailer Mecca, Jessica Pittam, is braced for the reinvigoration.

But what does it take for a make-up brand to land a space on shelf with this mega beauty business?

Here, Pittam explains what she’s looking for in a brand partner, from innovation and an inspiring brand story to exciting and niche launches.

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