How to tell the difference between an Instagram fad and a long-lasting beauty trend

Instagram and social media have led to wild and weird trends in the last few years, but are any of them worth investing in?

Pantone is widely respected within creative industries for predicting colour trends

Sarirah Hamid

From glass skin to squiggle eyebrows to reversed winged eyeliner, social media – and particularly Instagram – has provided a platform for trend development unlike any other.

But how can you tell the difference between a fleeting fad, or a long-last trend worth investing in?

Here Sarirah Hamid, founder of forecasting firm Pretty Analytics, talks to Cosmetics Business about sifting through social fads and finding the golden nugget.

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