How to maximise your e-commerce growth, according to The Hut Group Ingenuity's CEO

Speaking to Cosmetics Business, John Gallemore, CEO of THG Ingenuity, explains the benefits of its fast-growing D2C e-commerce division

The past 12 months have been tough. Many brands and retailers were reporting declining sales and job losses as the pandemic forced consumers to stay at home and tighten their purse strings.

But British brand owner, retailer and technology service provider The Hut Group (THG) certainly had a bumper year. Founded by Mathew Moulding in 2004, the Manchester-based company floated on the stock market in September with sales soaring by 51% to £558.7m during Q4, beating previous expectations of up to 45%.

THG also delivered a 144% sales uplift across its e-commerce outsourcing division Ingenuity. The D2C service branch also landed £100m worth of partnerships in the beauty sector, with Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, By Terry and Revolution Beauty also signing up Ingenuity's offering.

Unsure whether THG Ingenuity is right for your brand? John Gallemore, CEO of THG Ingenuity explains . . .

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