How to impress the Lead Beauty Buyer at European retailer Zalando

In this exclusive interview, Cosmetics Business finds out from Zalando's lead buyer, Mark Tranter, the beauty categories he's backing and why he's backing a more inclusive beauty range

Zalando teamed up with LVMH's Sephora on an exclusive beauty deal in June

Mark Tranter

Following an exclusive beauty partnership with LVMH's Sephora in June this year, and with Boots' former Director now its VP of Beauty, Zalando has been underlining its presence a go-to global beauty shopping destination.

An online partnership with Britain's Feelunique also gave the German retailer a leg up in the beauty market – despite historically trading in the fashion space.

In this exclusive interview, Cosmetics Business finds out from the team's Lead Beauty Buyer, Mark Tranter, how the the retailer is competing with the big names in the beauty retail business, what Zalando is looking for in a brand partner and why eco-credentials are so important to the brand.

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