How to get your beauty brand stocked at retailer & Other Stories

Hanna Grönstedt is Production Manager at beauty and fashion retailer & Other Stories. Here, she tells Cosmetics Business about the categories she is focusing her attention on and what inspires the brand's beauty portfolio

Hanna Grönstedt

Despite being best-known for its clothing and fashion offering, Swedish retailer & Other Stories is galvanising its position in the beauty sector.

With a focus on wellness and self-care, the business is putting itself in a strong position to resonate and entice today's consumer, through a carefully curated edit of beauty brands alongside its own brand.

Here, the company's Production Manager, Hanna Grönstedt, tells Cosmetics Business what a brand needs to do to grab her attention and what inspires & Other Stories' beauty collections.

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