Hanna Grönstedt
Despite being best-known for its clothing and fashion offering, Swedish retailer & Other Stories is galvanising its position in the beauty sector.
With a focus on wellness and self-care, the business is putting itself in a strong position to resonate and entice today's consumer, through a carefully curated edit of beauty brands alongside its own brand.
Here, the company's Production Manager, Hanna Grönstedt, tells Cosmetics Business what a brand needs to do to grab her attention and what inspires & Other Stories' beauty collections.
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