Silverson Machines Ltd have released a series of new ‘How to’ videos on their YouTube channel intended to demonstrate and instruct how to get the best results from various key ingredients in the cosmetics industry
Carbopol® is a difficult product to handle, it is a low density powder which tends to float when added to water
Produced by Silverson’s videographer Emanuel Caetano, the series includes ‘How to’ information on applications such as Mixing Xanthan Gum, Dispersing Titanium Dioxide and High speed sugar dissolving at ambient temperature.
With more people turning to video for information Silverson began producing video content to demonstrate and instruct how to get the best results in various applications when using a high shear mixer. Although Silverson have previously produced videos focusing on the capabilities and range of their mixing equipment, the new series of videos is intended to reach out to those who aren’t aware of Silverson and their mixing technology, to help them improve their processes and get the best yield from their ingredients with the help of a Silverson High Shear mixer. With over 70 years’ experience, Silverson are hoping to help a new set of customers with their mixing requirements.
By focusing on what people are searching for online, ‘How to disperse Carbopol’ for example, Silverson’s new videos target a new audience while showing how versatile and useful their mixing equipment is in these applications.
Harold Rothman, Managing Director of Silverson says:
“Videos are very demonstration friendly allowing the viewer to quickly understand the benefits of Silverson Mixers.“
How to make Cosmetic creams
More ‘How to’ videos are currently being filmed including videos on emulsions and High Active Surfactants. Additional videos will be released over the course of the year covering a wide range of applications over the food, chemical, cosmetic and pharmaceutical industries.
To view the videos, please visit: www.youtube.com/silversonmachines and subscribe to the channel to get updates on the newest content and be the first to know when new videos are released.
The videos are also available to view alongside the corresponding application reports on the Silverson website at www.silverson.co.uk.