How the US baby and personal care market will fare the post-Covid-19 slowdown

26-Aug-2020

Media | Marketing

The Covid-19 outbreak will slow value decline in 2020, as parents stockpile on essentials in the short-term

How the US baby and personal care market will fare the post-Covid-19 slowdown

The Covid-19 outbreak will slow value decline in 2020, as parents stockpile on essentials in the short-term. Buying behaviours will normalise however, and the category is set to continue on its downward trajectory as birth rates continue to decline and parents streamline their routines.

The Covid-19 outbreak will leave household finances squeezed, which will see parents further cut back on spend. However niche brands with a natural/organic positioning or eco-ethical credentials have performed well in 2019, suggesting that NPD in these areas could encourage spend longer term.

This report will look at the following areas:

The impact of Covid-19 on consumer behaviour and the babies’ and children’s personal care products, nappies and wipes market
How the market will fare the post-Covid-19 slowdown
The value of individual segments and brand performance in 2019
Launch activity and consumer interest in innovation
Baby care products purchased, where products were bought and behaviours and attitudes towards them.