How juicing inspired this new body care brand

Fytt aims to merge the fitness industry with the beauty world

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Fytt is a new skin care brand inspired from the juicing trend that aims to help consumers achieve a healthy lifestyle.

The US company launched its first product this month, the Hit Restart Detoxifying Body Scrub Treatment ($54) is now available from the brand's website.

The scrub is designed to be a 'nutritional green juice for the skin' and is formulated with a detox blend of kale, spinach, spirulina, cucumber, and flaxseed that aims to deeply cleanse and exfoliate, revealing instant smoothness and radiance.

“Being in the industry for more than a decade, we know that many skin care products in the marketplace boast trendy ingredients and are short-term solution-oriented.

“They’re not focused on the essential nutrients your skin needs to stay fundamentally healthy in the long-term” said Founding Partners Kellie Chen and Kevin Vu.

Fytt claims every product is made without ‘toxic chemicals’, USDA certified organic, cruelty-free and with fully recyclable packaging.

The Gain Strength Scrub (inspired by purple smoothies) and Boost Energy (inspired by vitamin C filled drinks) will be available to consumers soon.

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