'Free-from' is a term consumers increasingly want to see on their beauty products. But the popularity of the trend is arguably misleading consumers and limiting the choice of preservatives available
Cosmetics and personal care products are legally required to be microbiologically safe for the user, posing no risk to health as a result of unwanted bacteria or fungi.
But with the rise of the trend for 'free-from' products – often marketed as 'clean' or 'toxin-free' – the preservatives industry is facing challenges.
Ian Watt, European Product Stewardship and Regulatory Manager, Dow Microbial Control, tells Cosmetics Business why free-from claims can be misleading to the consumer and limit the palette of effective microbial control solutions.
"It is a legal requirement to ensure that . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business