How digital printing is revolutionising beauty’s packaging arena

Offset and screen printing have been an industry staple for all packaging needs, but digital has been snapping at its heels as developments accelerate. In this report, Cosmetics Business finds out how far the technology can go, and if it will make traditional printing techniques redundant

Digital printing has been on the precipice of revolutionising the beauty category for the last decade. Customisation and personalisation are beauty’s big boomers, and the innovation of digital has sparked an acceleration in customised beauty brands.

Unique designs on pack and specific name printing has given challenger brands . . .

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