How can brands maximise the DIY beauty trend?

Published: 30-Jun-2017
Media Skin Care

Manicures, ombre hair, false eyelashes – today anyone can create a complex beauty look, with or without the help of a salon professional. Beauty fans are also more interested in product development. So what can brands do to capture the creative consumer?

You need to be a subscriber to read this article.
Click here to find out more.

The trend for DIY beauty has been growing for the past few years, as consumers look to make a saving on salon treatments and take their beauty regimes into their own hands.

New research from Braun shows that today 66% of UK women are now actively avoiding salon treatments in favour of DIY beauty carried out in the comfort of their own homes.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Procter and Gamble
  • Beauty Kitchen
See more

You may also like

Skin Care

Olay launches cosmetics science course with Coursera

Read more
The P&G-owned skin care brand will donate $2m in scholarships as part of its ongoing aim to increase the amount of women in STEM subjects

Trending Articles

  1. J&J and Kenvue ordered to pay $45 million in talcum powder lawsuit J&J ended all global sales of its talc-based baby powder in 2022, marking the end of a 100 year era for its signature product
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Why comedy is taking over male grooming ads in 2024 Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
  3. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  4. Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
  5. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Skin Care

Olay launches cosmetics science course with Coursera

The P&G-owned skin care brand will donate $2m in scholarships as part of its ongoing aim to increase the amount of women in STEM subjects
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 9 new beauty launches to pick up this autumn

Cosmetics Business looks at the latest skin, body and hair care launches which have hit shelves this month
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Game changing skin science from the 25th World Congress of Dermatology

From period skin to microneedle serum, we round-up newness from the world of dermatology
Skin Care

Gillette Venus and Lotte Wubben-Moy reveal new TV spot ahead of Women’s World Cup

The P&G-owned brand launched its #MoveYourSkin campaign last year with the England Lioness and Arsenal star to tackle skin consciousness in women’s sport
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Cosmetics Business Picks: 8 new launches for May

Cosmetics Business rounds up eight new beauty and skin care launches which have launched so far in May
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which is the world’s biggest brand?

L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which brands are the best loved?

Why are the most valuable brands not necessarily the strongest? And, with that in mind, which beauty player reigns supreme in strength? Brand Finance explains
Subscribe now