Pure Beauty

How can beauty brands tap into the brow lamination trend in 2020?

By Sarah Parsons | 21-Jan-2020

A 'perm for the eyebrow', the Instagram trend has converted into major sales thanks to influencers and celebrities sporting the fuller, affordable look

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From Cara Delevingne to Mona Lisa and Justin Trudeau, the media’s obsession with eyebrows seems unabating – and now there’s more.

These three icons, including Whoopi Goldberg and James Charles, have

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