How can US cosmetics retailers break into China?

By Sarah Parsons | Published: 28-Mar-2017
Retail

With cosmetics and personal care one of the top product categories among Chinese consumers, how can US beauty brands approach this market?

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Azoya, a China-based cross-border e-commerce solutions and services provider, recently launched into the US for retailers looking to sell into China.

Franklin Chu, Director of Azoya US, talks to Cosmetics Business about how US companies can tap into the lucrative Chinese market.

Franklin Chu

Franklin Chu

What are the most common challenges US cosmetic retailers face when expanding into China?

One of the challenges is brand awareness: Chinese consumers crave top selling products, so persuading shoppers to buy different or less popular products will be a challenge for US cosmetics retailers.

Chinese cross-border online shoppers have

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