To help navigate the minefield of creating a new scent for market, Cosmetics Business consults Lisa Hipgrave, Director of IFRA UK, to share her advice on ensuring all the boxes are ticked.
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Fragrance, by its very nature, is the invisible element in a cosmetic product. While it can't always be seen, its presence provides added value to a product, be it within a colour compact or shower gel, enhancing the user's overall experience. But including fragrance in a product comes at regulatory consequences – and for good reason. A product whose fragrance fails to comply can bear serious consequences. As a result, it's essential that what you use in your fragrance is fit for purpose.