How beauty is proving ice-cream is more than a summer treat

By Sarah Parsons 3-Oct-2017

Despite the colder months drawing in, make-up and body care brands are still enjoying the sweet success of the gelato-themed trend

Remember when freakshakes were making headlines last year? It seemed a novelty at the time, but now the gigantic dessert is just another scoop on a long list of ice cream food fads.

Since then Instagram-focused dessert trends snowballed into egg waffle ice cream cones, fish-shaped 'taiyaki' cones, cotton candy clouds, mochi flavoured ice cream and even black activated charcoal ice-cream.

The imagination of sweet-toothed consumers across the globe knows no bounds.

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While sugary pastel colours have always been a popular palette shade, beauty brands are now ...

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