How analysis is helping consumers get to know their skin

Jan Behrens of True North Cosmetics on how skin care analytics tools are coming into their own


Jan Behrens is the Founder of True North Cosmetics. Here, he talks to Cosmetics Business about how analytics tools that objectively measure improvements in skin health are coming into their own as consumers increasingly prioritise product efficacy and results.

Jan Behrens

What is Future Face?

Future Face is a maths-based system based on biometrics. From this we can predict the signs of ageing.

It’s based on the individual’s skin condition and was originally developed for dermatologists.

It has since been used for years by . . .

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