How Wellfully CEO Paul Peros plans to disrupt the blockbuster beauty business

Published: 7-Oct-2021
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Determined to put the 'D' in R&D, former Foreo CEO Paul Peros is now at the helm of Wellfully. Here he reveals how, after 20 years serving the pharma and beauty industries, the company is on track to disrupt the consumer market

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Paul Peros

Paul Peros

Wellfully: it’s a company name that you might think sounds familiar, but perhaps you’re not sure where you’ve heard it before.

That’d be because for the last 20 years, the wellness company, which originated in Australia, has been running largely as a behind-the-scenes operation, specialising in advanced research and selling technologies to the pharma and beauty industries.

But all that is set to change now that Paul Peros, ex-CEO of facial cleansing device giant Foreo, is at

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