How The Perfume Shop became one of the UK's favourite stores

By Sarah Parsons 22-May-2017

Which? surveyed more than 10,000 shops to determine which retailers made the grade to be named the best on the British high street

Fragrance retailer The Perfume Shop has beaten consumer goods giants to be named one of the top ten UK high street stores.

The A.S. Watson-owned chain was ranked number eight on the list, topping retail behemoth Boots and sister company Superdrug.

In an annual survey of over ten thousand shoppers, Which? asked consumers about their shopping experiences on the high street over the past six months.

Consumers were questioned about products, overall experience, satisfaction and likelihood to recommend the different shops.

Department stores Harvey Nichols and John Lewis were in the top five, while personal care retailer Bodycare was also in the top ten.

Exclusive Q&A with The Perfume Shop boss

Cosmetics Business spoke to Gill Smith, Managing Director of The Perfume Shop to find out the secret to its bricks-and-mortar success.

Why is The Perfume Shop doing so well on the high street, when other retailers are struggling?

We’ve worked really hard over the last couple of years to ensure we’re offering services and experiences that keep our customers excited, while enticing new ones.

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