How Nails Inc is making a play for Gen Z shoppers with new website and products

By Sarah Parsons 23-May-2019

The British nail care brand launched its sister make-up company INCredible to target teenagers and social media beauty enthusiasts


20-year-old British nail care brand Nails Inc has launched a new website that places content at the forefront of the shopping experience.

The goal is to offer its new younger shoppers a seamless mobile-first platform that promotes the company’s Gen Z sister brand INCredible Cosmetics.

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Since INCredible Cosmetics launched in 2018, the brand has been focusing on...

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