The British nail care brand launched its sister make-up company INCredible to target teenagers and social media beauty enthusiasts
20-year-old British nail care brand Nails Inc has launched a new website that places content at the forefront of the shopping experience.
The goal is to offer its new younger shoppers a seamless mobile-first platform that promotes the company’s Gen Z sister brand INCredible Cosmetics.
Since INCredible Cosmetics launched in 2018, the brand has been focusing on...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business