Pure Beauty

Holland & Barrett just added this ayurvedic skin care brand to its product line-up

By Becky Bargh | Published: 17-Jun-2019

The retailer recently announced it would stop selling wet wipes in-store as part of a sustainability push

Ayurvedic skin care brand Urban Veda has inked a retail deal with health retailer Holland & Barrett.

Using natural ingredients designed to suit different skin types, the four ranges work to maintain skin’s natural balance associated with customers dosha.

Each dosha - Pitta, Kapha and Vata - has a corresponding skin care line.

Included in the line-up is the brand’s Soothing range for sensitive skin, Reviving for dry and mature complexions, Purifying for oil-prone skin and Radiance for dull skin types.

Meanwhile, all of its ingredients are sourced in the UK from herbs, flowers and fruits.

Earlier this year, the brand brought its ayurvedic skin care range to London’s Boxpark as part of its holistic pop-up.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like