High Definition, a UK beauty group that runs High Definition Brows and make-up education programmes and treatments, has gone live with a new website.
The beautyinhighdefinition.com site showcases the group’s treatments, training and make-up collection. The aesthetic was designed to give a luxury feel, while the design is simpler and more user-friendly. Products play a key role in the layout of the homepage, with images linked to eight products in the central band. The Salon Finder tool has also been improved with a clearer interface and imagery has been refreshed.
High Definition is taking steps to build its brand's presence; it underwent a rebrand at the end of last year, renaming from HD Brows to High Definition in February this year.