Hermès announces skin care and make-up launch amid sales success

By Becky Bargh | 2-Apr-2019

In 2018 the luxury fashion brand’s sales amounted to €6bn

Luxury French fashion brand Hermès has announced it is to launch a collection of skin care and make-up products.

Set to be released in 2020, the ranges are said to be being developed in-house but manufactured by third-party suppliers, primarily in France and Italy, according to Business of Fashion.

Hermès currently competes in the fragrance category having launched over 100 fragrances in its history.

However, this will be a first for the brand and one that CEO Alex Dumas is taking on “cautiously”.

Speaking to Business of Fashion Dumas said: “Obviously, we hope to have the biggest scope possible.

“We are trying to do it humbly and cautiously because it’s a big market that’s already full of strong players and therefore we have to find our place in it.”

The announcement comes amid robust sales growth for the brand.

Revenue rose in all geographical areas in 2018, with the strongest growth in Asia, excluding Japan.

Sales in the region roseby 14%.

Commenting on its financial success, Dumas added: “In an uncertain global context, I am very pleased with the success of Hermès, which saw revenue rise to €6bn.

“Such performance reflects the attractiveness of our collections, which are based on unfettered creativity and outstanding technical expertise, enabling us to maintain our model of sustainable and responsible growth, in line with our values of craftsmanship and entrepreneurial spirit.”

The online news outlet also learnt Hermès plans to use plastic-free packaging for its beauty ranges.

More details are set to be released in September.

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