Help your customers deal with the psychological effects of their skin problems

Skin disorders can make customers depressed and lack confidence, but you can help with the right advice

Customers come into your store daily to chat about their skin problems and, more often than not, finding a solution will be easy.

At this time of year a common question might be: ‘how do I get rid of my dry skin?’, and you can point them in the direction of a thick and nurturing body moisturiser such as Aveeno. Problem solved!

For others, however, confiding in you about their troublesome skin might be the first step in dealing with a problem that is having a detrimental effect on their lives, not only in terms of how they look, but also how they feel.

Facts and figures

Dr David Eedy, President of the British Association of Dermatologists, explains: “Skin diseases can have a devastating impact on . . .

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