Helena Christensen to head up Cellular Good’s Rejuvenating Skincare campaign

By Alessandro Carrara 21-Sep-2022

Cellular Goods has added three new formulas to its Rejuvenating Skincare collection

Christensen rose to prominence in the 1990s and would go on to co-found her own magazine

Christensen rose to prominence in the 1990s and would go on to co-found her own magazine

Cellular Goods has named supermodel Helena Christensen as the face of its Rejuvenating Skincare range.

The campaign sees the former Victoria's Secret Angel feature in a series of photoshoots showcasing the three new formulas which have been added to the collection.

The new range is said to leave skin smoother and tighter, and includes key skin care actives such as niacinamide and hyaluronic acid, as well as CBG and CBD.

“I’m thrilled that by teaming up with Cellular Goods, I can spread the word of CBD and CBG’s anti-inflammatory, superior skin care qualities, which make them some of the most exciting skincare ingredients I’ve seen across my entire career,” said Christensen.

“While the results are impressive, I’ve found that CBG and CBD are gentle enough to use every day, delivering their benefits without being harsh on skin like so many other ingredients.”

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Rejuvenating Night Cream, SPF 25 Rejuvenating Day Cream and Rejuvenating Day Mousse all feature in the new range.

The formulas contain Cellular Goods’ proprietary, breakthrough blend of CBG and CBD which contain anti-ageing, anti-inflammatory and antioxidant properties.

“We are so pleased to be partnering with the iconic Helena Christensen to launch the innovative new products in our Rejuvenating Skincare Range,” added Cellular Goods CEO Anna Chokina.

“Our brand-new campaign with Helena, someone who shares our passion for high-performance science-backed skin care, is an incredible opportunity for Cellular to harness her massive online and social media presence to boost public awareness of the amazing antioxidant and anti-inflammatory effects of CBG and CBD.”

Christensen rose to prominence in the 1990s, after featuring in the music video for American guitarist Chris Isaak's song Wicked Game.

She was also the co-founder and creative director of Nylon magazine in 1999.

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