L'Oreal's Yves Saint Laurent Beaute has signed American actor Garrett Hedlund as the new face of its upcoming men's fragrance, La Nuit De L'Homme. The first ad campaign featuring 28-year-old Hedlund, who has starred in films including Troy, Eragon and On The Road, will be released in the US in June.
"Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring. The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection. He has also taken on some real cinematic challenges which show a man with a strong personality fully assuming his choices and convictions," said Stephan Bezy, International gm of Yves Saint Laurent Beaute.
Composed by Anne Flipo, Dominique Ropion and Pierre Wargnye, La Nuit De L'Homme blends cardamom and bergamot with oriental base notes of coumarin and vetiver.