Head of E-Commerce - London (Hybrid) - Up to £80K + perks

7-Mar-2023

Lavandi Talent is currently looking for a fantastic, stand out Digital Marketing Manager to work for an award-winning marketing team within the Beauty and personal care industry

Head of E-Commerce - London (Hybrid) - Up to £80K + perks

They have a great reputation throughout the sector and their products can be seen in all the major retailers in the UK! This hybrid role includes 3 days WFH and 2 days office.

Roles and Responsibilities:

  • Using all available internal resources and your experience and knowledge, create an overarching brand digital marketing strategy driving brand awareness and conversion to our ecommerce channel as well as our key retail partnerships.
  • Using the digital marketing strategy to inform the overall brand marketing plan, create and execute the brand marketing plan across all digital platforms.
  • Analyse consumer behaviour, both internally and externally, making key recommendations to optimise the ongoing product, marketing and sales strategies.
  • Experimenting with various organic and paid acquisition channels
  • Establish marketing goals based on past performance and market forecasts
  • Manage the UK brand marketing budget.
  • Work with agencies on an ad-hoc basis to maximise our digital and performance marketing potential.
  • Full responsibility for the E-commerce P+L.
  • Manage the full CRM system and website development roadmap.

Ideal Candidate:

  • Passionate about the skincare and beauty categories.
  • 10+ years experience in a digitally focussed role, ideally within a beauty brand.
  • Demonstratable experience in strategic digital marketing planning, as well as day-to-day execution of all elements of digital marketing.
  • Insight and experience in making a small budget stretch a long way!
  • Digital Marketing qualifications or accredited training is highly desirable.
  • Extremely computer literate with a strong working knowledge of all digital marketing tools, including (but not limited to) Google Analytics (GA4), Google Ads Manager, Meta Business Suite, Shopify.
  • Demonstratable experience in online and offline brand management.
  • A self-starter with a high level of creativity and a positive can-do approach.

Contact Details:

Lavandi Talent –  0161 399 1200 - mel@lavandi-talent.com

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