Pure Beauty

Happy holidays for The Perfume Shop

Published: 12-Jan-2012

Announces 4.5% growth over Christmas period


For the four weeks ended 24 December 2011, The Perfume Shop enjoyed like for like growth of 4.5% in the UK and Ireland, with a 42% rise in e-commerce sales. Total sales over the period amounted to 16% and over 2.4 million bottles of perfume were sold by the retailer in the run up to Christmas.

The Perfume Shop now has 243 stores across the UK and Ireland – 11 of which opened in 2011 – in addition to 32 shop-in-shops opened in partnership with AS Watson sister company Superdrug.

Commenting on The Perfume Shop’s recent performance, managing director Jo Walker said: “These are really exciting times for the business and we are delighted to be going from strength to strength. Our people will always be at the heart of what we do and we know that their passion and commitment will enable us to deliver our goals for the year ahead.”

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