Andrew Fitzsimons, who counts the Kardashians, Jennifer Lopez and Madonna among his clientele, is launching 26 skus across five hair care collection
Andrew Fitzsimons has also previously teamed up with Irish retailer Primark on a collection of hair care products
Celebrity hairstylist to Kim Kardashian and American model Bella Hadid, Andrew Fitzsimons, has launched an eponymous hair care brand.
With an initial offering of 26 skus over five collections, the brand aims to create products that are accessible to everyone and which marry “bold design and artistry”.
Seperated into hair care categories of Virgin Repair, Fantasy Curls (for 3A-4C curl types), Body Volume, Prism Shine and Amethyst Blonde, each collection includes a shampoo, conditioner, mask, serums and sprays.
Meanwhile, the Styling collection features hairspray, dry shampoo, wave spray and texture spray, and releases scents of citrus, green florals and creamy wood notes.
“After working across the globe styling the most photographed women in the world, it was my number one ambition to create not only the first high concept, high fashion, high performance hair brand, but also to make it a price everyone can afford,” said Fitsimons.
“I always knew that I wanted to create products that I love and create a collection that was user friendly, that was natural hair focused so everyone can fall in love with their natural texture again.”
All products curated by the brand are formulated with protein-based complex AF Bonding System that is said to create hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility.
“Having spent two decades in the hair industry, I’ve come to realise we as beauty professionals can serve women better,” said Fitzsimons.
“Hair care doesn’t need to be luxury to work well or have a unique point of view. No matter the price point you’re shopping, you deserve the best quality products that inspire you to be your best self.”
Andrew Fitzsimons Haircare has also partnered with the TransWellness Center in Los Angeles, where the Irish hair stylist founded its cosmetics donation programme in 2017, as well as the London LGBTQ+ Community Center to support the community via beauty product donations for transgender or non-conforming people.