The New York-native brand offers masks, shampoos, conditioners, detangling and enhancing hair care products
Cult US hair care brand amika has tapped hair stylist James Earnshaw as its new UK Artistic Ambassador.
As well as his distinguished hairdressing style, Earnshaw has been acknowledged for his shoots with Marie Claire and ASOS magazine.
In his new role, the Birmingham-native will create unique content for amika’s social platforms, appearing in key hair shows and shooting annual creative campaigns for the brand in New York, US, where it originated.
Amika’s product line is said to be cruelty-free and free from sulfates, phthalates and artificial colours, and is available from birchbox.co.uk.
