The market turned in a lacklustre performance, with small growth in hair care and a decline in hair styling
The German hair care and styling market turned in a lacklustre performance in 2015/2016. According to industry association IKW, the category reached turnover of €3.03bn in 2015, down 0.1%.
IRI Germany figures show a similar stagnation: in 2015, hair care (including styling products and colourants) dipped 0.2% to €1.72bn while volume grew a very slender 0.3% to 749.263m units.
...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
