Introducing the Urban Decay Build Your Own Palette. With six exclusive eyeshadows, the tin palette allows users to fully customise the kit with different shades. HCT Group collaborated with Urban Decay to create both the palette and single eyeshadows which have been redesigned to allow the well to easily pop out by a simple push from the base.
For the first time customers are given the opportunity to create their own bespoke kit, choosing their favourite six shades to pop inside. HCT updated the original eyeshadow packaging, manufacturing an exclusive design that allows the wells to be removed and inserted into the tin palette giving the customer endless possibilities to create a variety of looks in a pic ‘n’ mix style.
“The Urban Decay Build Your Own Palette is a great addition to the brand’s ever growing palettes. We collaborated with Urban Decay to update the original single eyeshadow packaging we created for them, manufacturing an exclusive design that allows the eyeshadow wells to be easily removed and inserted into the customisable tin palette, the very first of its kind to be seen on the market.” Nick Gardner, Executive VP HCT CA.
