Gelology
HCP were honoured to be chosen as the partner in delivering Japonesque's sensational new range composed of ten stock products which include: Velvet Touch Finishing Powder (Radii Square Large Compact), Velvet Touch Concealer (Radii Square Small Compact), Velvet Touch Blush (Radii Square Medium Compact), Pro Performance Lipstick (Radii Round Lipstick), Pro Performance Lip Laquer (Radii Square Lip Gloss), Velvet Touch Eyeshadow - available in singles, duos and palettes (Radii Square Small & Large Compacts) and Lash Loading/Lash Lengthening Mascaras (55G packs with volume/i-brush). The gel finish is totally hand generated rendering each component an original and unique piece. All the components are finished with swirled gel and one pass white screen print. The gel itself is a specific mixture of epoxy resin and colour pigments which is cured to a long lasting, hard shine. The full Japonesque Colour assortment of 72 products launched in October 2013, with retail partners John Lewis in the UK and ULTA in the US. Japonesque's multi-gel technology is an example of innovation successfully industrialised by HCP.
Mascaras
HCP's in-house brush technology has been packaged in a new presentation box to help clearly identify the benefits of each brush style. Each brush incorporates a soft touch cap for better grip and control.
Ultimate Curl (plastic brush)
• For a seriously stronger, longer lasting curl
• Curved solid inner rivet gives steady control while curling
• A trendy alternative to a bristle brush
• Tiny teeth evenly spaced along the head gives loads of separation and definition
• Slimmer profile offers precision in daily use
Lash Fabricator
• Zoned fibres provide professional, precision application
• Combs at the tip, volumises in the middle
• Mid-section dip allows for maximum product loading
• Varying filament heights provide feed channels
• Unique wire twisted brush lifts and curls up and out
S-Shaped Curl
• Curling is now even easier with ‘S’ shape action
• Unique longer brush gives full coverage in one simple sweep
• The ’S’ shape provides full contact with lashes at any angle
• Curved design helps grip lashes, sculpts and seperates
• Even bristle placement allows for even brush loading and pay off
Lash Out
• Go super long with this extending brush design
• Bulbous brush base holds masses of product
• Pointed end helps to ‘draw out’ lashes
• Curved profile aids curling, sculpting and shaping
• Uniform bristle placement for even loading, combing and seperating
Eye Illuminator
• Brings the eyes alive and gives masses of volume in an instant!
• Longer mid bristles penetrate for extra coverage
• Shorter end bristles offer greater control for corner and bottom lashes
• Unique wire wound brush gives uplift and curl action
• Uniform bristle placement seperates lashes perfectly
Arrowhead
• Gives ultimate control and precision
• Unique shape helps to open up lashes giving a ‘wide-eyed’ look
• Pointed end bristles offer greater control for corner and bottom lashes
• Unique wire wound brush gives uplift and curl action
• Uniform bristle placement for even loading, combing and seperating
