Gotham Beauty withdraws brands following ingredient review

Founder calls for more powers to test ‘natural’ ingredient safety

Online natural beauty retailer, Gotham Beauty has withdrawn two brands from its website following a review of its product range. The US based retailer conducted the review after finding one of its suppliers had been required to relabel products that were to be imported to the European Union.

The brands Lollia and Tokyo Milk have been discontinued following Gotham’s request for suppliers to prove their products are natural and free from ingredients deemed potentially carcinogenic and toxic, as well as certain synthetic ingredients.

“After taking time out to research what natural actually means in the United States, I was horrified to find that the use of the term natural is not regulated or defined in the same way as the term organic,” commented Gotham Beauty founder and ceo, Richard Annington. “Some of our suppliers have knowingly taken advantage of this loophole and sold our firm products which contain parabens. As part of my research I was alarmed to learn that more than 500 products are being retailed in the US which contain ingredients which are banned in Japan, Canada and the European Union.”