Beauty brand Origins (Estée Lauder) has debuted "On the Road with Origins", a short film chronicling a creative journey across three continents, exploring local cultures and uncovering the power of nature.
The film is the latest instalment in the brand’s ‘Discover’ video series and is the first to be shot from the perspective of the traveller. Documented by visual storytellers Ann Street Studio, the film follows four-time cookbook author Candice Kumai and travel writer Kim Mance on a 13-day, 30,000 mile journey in search of the anti-ageing ingredients found in Origins new Plantscription Anti-ageing Power Serum. The two explore the lush landscapes of France, Australia and Ghana in search of crithmum maritum, bamboo, pea extract and anogeissus.
“We are very excited to premiere On the Road with Origins, which stirs our imagination by bringing to life the beauty and strength of nature around the world through the medium of film,” said Stephane de la Faverie, Senior Vice President, General Manger, Origins, Ojon and Darphin at Estée Lauder Companies. “This first-person narrative captures the essence of the journey and is rooted in our brand’s mission to never stop discovering.”