UK women’s lifestyle magazine Glamour and beauty website feelunique.com are collaborating to launch an online Glamour Beauty Boutique, which is due to go live later this year.
Glamour hopes the online service will provide readers with a relevant and useful place for readers to shop as well as a new revenue stream for the Glamour brand.
Jo Elvin, Editor of Glamour said: “We devote more pages to beauty than any other magazine and our readers are as passionate about it as we are. The democratic nature of beauty products reflects our winning formula of feel-good attainability with luxury values. The Glamour Beauty Boutique will allow us to grow the relationship with our reader even further.”
Online premium beauty retailer feelunique.com believes the partnership will bring its expertise in beauty ecommerce to Glamour’s readers, providing them with access to a wide selection of beauty products.
Jim Buckle, COO of feelunique.com, said: “We are delighted to be collaborating with Glamour to create the Glamour Beauty Boutique. Glamour is respected and trusted amongst women and beauty brands, making this move into retail a natural evolution.”
Jamie Jouning, Publishing Director of Glamour, added: “The partnership not only provides our audience with a relevant and extremely useful shopping service but also establishes an exciting new revenue stream for the Glamour brand. The credibility of Glamour’s beauty editorial in tandem with feelunique’s expertise in the beauty e-commerce space is the perfect combination – we are looking forward to bringing this symbiotic partnership to market in early summer 2015.”
