Givenchy selects Albéa for Cushion Kiss lip gloss tube


LVMH brand's launch ties into trend for 'cushion' beauty products

LVMH colour cosmetics brand Givenchy recently called on the help of Albéa to pack its Cushion Kiss lip gloss.

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The brand selected Albéa’s Artist Bubble tube to house its balm gloss. The tube features a sponge applicator tip, which is also said to be compatible with concealer, creamy eyeshadow and creamy blush. The launch of Cushion Kiss ties in with the ongoing trend for cushion products such as cushion compacts. The tube features black writing with window print, allowing for the gloss’ colours to show through.

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