Givaudan launches SaniScent for hygiene

By Julia Wray 28-Apr-2022

Fragrance specialist’s new platform combines six technologies to reinforce a sense of hygiene across product categories

<i>The SaniScent platform is tailored to the hygiene sector</i>

The SaniScent platform is tailored to the hygiene sector

Fragrance giant Givaudan has introduced a new platform for the hygiene industry.

The SaniScent platform provides Givaudan customers with six technologies to reassure, protect, reward and reinforce a sense of hygiene.

It includes SaniScent Essentail Oils, covering a wide range of olfactive territories; SaniScent Protect, a proprietary technology with bacterial growth inhibition as a secondary benefit; Micellar fragrances: gently cleaning formulations across all categories; Hygiene heart capsules to boost the hygiene profile of fragrance encapsulation technologies; and the Phytogaia hygiene collection, for natural purification inspired by phytoncides.

According to Givaudan, the initiative was powered by a shift in attitudes to hygiene post-pandemic.

Today, 83% of consumers wash their hands more frequently, while 39% do their laundry more often.

The focus on hygiene has also led to a 48% increase in the purchase of liquid soap and a 47% increase in surface cleansers.

“Since the pandemic, consumers have re-prioritised their hygiene and wellbeing,” said Jeremy Compton, Givaudan's Global Head of Science & Technology for Fragrances.

“This change in behaviour has led to a demand for higher expectations in hygiene offerings that can effectively deliver a strong combination of hygiene and sensorial benefits.

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“The SaniScent platform is the most comprehensive range of hygiene technologies to date and delivers on this consumer demand by empowering customers to offer end-users olfactive directions across all hygiene and care categories.”

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