Giorgio Armani’s Acqua for Life enters ninth year of providing families with clean water

By Becky Bargh 3-Apr-2018

Since 2010 Acqua For Life has invested over €5.5m in charity projects worldwide

Giorgio Armani’s non-profit organisation, Acqua for Life, has entered its ninth consecutive year.

The programme aims to provide the most deprived countries across the world with access to clean water, sanitation and hygiene.

It achieves this by installing water points and latrines as well as rainwater collection facilities water filtering and purification systems.

The Italian fashion designer said: “The issue of the environment intimately involves everyone: it should be addressed in a concrete way.

“We can in no way ignore that the future of the next generations depends on our choices.”

Hungarian model Barbara Palvin, the face of Giorgio Armani’s Acqua di Gioia fragrance, has also been committed to helping the programme since she saw firsthand the hardships of a lack of clean water.

She said: “The access to clean water means improved health conditions for the full community and a better overall livelihood.

“Thanks to the Acqua for Life programme, people can actually live their lives instead of spending their days trying to get safe water.”

Acqua for Life already partners with Unicef, for which it has raised US$4m to support the charity’s Water, Sanitation and Hygiene programmes across Central America, Africa and Asia; and Green Cross International, building wells and washbasins, and teaching campaigns on local water issues to school children.

Most recently, it partnered with WaterAid for 2018 because of the non-profit organisation’s global impact in 34 of the world’s poorest countries.

To date, Acqua for Life has brought 880 million litres of water to 130,000 people across 146 countries in three continents.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies