The Coty-owned brand will provide islanders with exclusive beauty products to feature on the highly anticipated reality TV show
Coty-owned Rimmel London has announced it will be the official make-up partner for ITV’2’s reality TV series Love Island.
Last year, the programme’s finale roped in 2.6 million viewers to watch its 2017 inner be crowned, exactly double the viewing figures the year before.
Rimmel London will be providing islanders with make-up products during their time in the villa and has created exclusive Love Island Transfer Tattoos (£7.99) for contestants to wear on the show.
Jessica Glover Coty’s Marketing Manager said: “We are delighted to be the official make-up partner for series four of Love Island.
“The show is a perfect fit for Rimmel and links back to our core values of self-expression and experimentation.”
Commenting on the new Transfer Tattoos, she said: “The new Rimmel Transfer Tatoos are the perfect on-trend summer make-up item and we are excited to be working with the headline sponsor Superdrug.”
Superdrug was announced earlier this year as the main sponsor for the hit TV show for the second year in a row.
The tattoos will be available from 23 May exclusively at Superdrug.