Georgia May Jagger, the British supermodel and businesswoman, is launching an organic skin care brand.
The debut collection, titled May Botanicals, consists of a £45 hydrating cleanser, £62 moisturiser, £22 spot treatment, £50 multi-purpose balm and £15 seaweed sheet mask. More products will be introduced down the line, including a face oil and serum, but Jagger tells Cosmetics Business that she wants to keep NPD intentional with only one or two products released per year to not "overwhelm consumers". The plan is to expand into gaps that Jagger sees in the natural market across cosmetics, such as sun care, deodorant and colour. Initially, the brand will