Garnier has named 23-year-old British fashion model Georgia May Jagger as the International Spokesperson for its Garnier Fructose hair care and styling line.
Jagger, who has previously been involved in campaigns for Thierry Mugler fragrances and Rimmel London, will feature as part of an advertising campaign for the L’Oréal-owned brand. The campaign includes television, print, digital and social media advertising.
Ali Goldstein, Senior Vice President of Marketing at Garnier, said: “We are thrilled to welcome Georgia May Jagger into the Garnier family. A product of rock ’n’ roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving and always on the move."
According to the agreement, Jagger will represent the entire Garnier Fructis hair care collection, including shampoo, conditioner, treatments and styling products.
