Genderless beauty falls flat with shoppers, Cosmetics Business finds

Overwhelming majority believe gender representations of men in beauty campaigns are still relevant, and more want to see beauty products targeted at men

60% of respondents said they have never bought a genderless product for a man in their life

Gender-neutral or unisex beauty is a new standard that has been adopted by many cosmetic brands in the industry.

From Fenty Beauty’s genderless make-up to anti-gendered fragrances from Boy Smells . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies