Female beauty influencers are being paid 10% less than men, according to a top influencer agent.
Lois Mallett-Walker is a Director at The Blogger Agency, which has helped build the careers of beauty influencers across the globe.
She revealed to Cosmetics Business that a woman could typically be paid 8-10% less by a beauty brand for a paid-for social media post.
According to the expert, a male influencer with 100,000 Instagram followers could be paid £1,000-£1,500 per sponsored post.
However, a female counterpart might only get £500-£1,000 for the same post.
“Male Influencers tend to get more in payment for a social media post as the market is more saturated with female influencers, and male influencers are in demand,” Mallett-Walker said.
“The thing is, because there’s less of them [men], if they refuse the job it’s okay because they have so much work. But with girls it’s not the case, there’s more competition because it’s such a female-led industry.”
However, Mallett-Walker also suggested the gender pay gap could be due to